THE PEOPLE OPTIMIZATION SYSTEM
The people behind the system
The People Optimization System came out of work done inside real organizations — on manufacturing floors, in executive suites, and in every room in between.
Wes & Cindy Dove
Wes and Cindy Dove are nationally recognized thought leaders, authors, and trainers with a proven track record of helping organizations in every cross section of industry improve productivity and increase profitability — by providing practical tools that supervisors, managers, executives, and owners can apply immediately to build stronger values-based cultures and create a best-in-class leadership environment that attracts great talent and achieves measurable results.
They are the founders of Dove Development & Consulting, and the authors of the Advantage Series — the books this framework is built on.
Away from the work, they spend their time with children and grandchildren, their rescue dogs, and Florida's Gulf Coast.
See them work
A short reel of how Wes and Cindy connect with a room — in the material they deliver, and in the relationships they build with the people in it.
What they built
Five pillars, and the mechanism that runs through all five. Each one has a book, an assessment, and a Guide that turns it into work you can actually do.
Direction
Values
Leadership
Growth
Experience
Communication is the sixth book and the one exception — not a pillar, but the mechanism all five run through. It carries the whole ring rather than a color of its own.
See the frameworkRecognition
Both Wes and Cindy are Certified Human Behavior Consultants, and Certified Trainers, Speakers and Coaches through Maxwell Leadership. Wes holds the SHRM-CP credential.
Wes was recognized by Real Leaders as one of the top 80 executive coaches worldwide in 2025. Wes and Cindy were each named a Real Leaders Top Impact Speaker — two of fewer than a hundred worldwide. Dove Development & Consulting received the Global Golden Business Emerging Star Award in late 2025.
Our own values, in public
The Values pillar asks an organization to write three things for every value it claims: the sentence, one behavior people should see, and one they should never see. We ran that exercise on ourselves and published the result — all six values, both halves, nothing softened.
A value you cannot witness is a claim, not a standard. Hold us to ours.
See our six valuesThe books
Wes is the author of What's KILLING Your Profitability? (It ALL Boils Down to Leadership!) and Leading With A Clear Purpose, both Amazon #1 best sellers. The Values Advantage, written with Cindy, also reached #1.
The Advantage Series carries the system into a book for each pillar — Direction, Values, Leadership, Growth and Experience — along with The Communication Advantage, which covers the mechanism all five run through, and The People Advantage, the volume that ties them together.
See the seriesStart where you actually are
The assessment gives you a read on all five pillars and names the one to work first. It costs nothing.
Take the assessmentTo talk about working with Wes and Cindy directly, write to [email protected].